Creating Effective Corporate Comms:
How To Get Started?
Whoever said corporate comms was boring and old school obviously doesn't know what it entails.
Every company does corporate communications, from the latest press release to the internal email you last sent; the term actually covers a very wide spectrum of communications. And not investing in it might cost you more than you think.
Poor communication costs US businesses an estimated
Poor communication costs US businesses an estimated $1.2 trillion annually, which is a pretty big deal. According to this report, 72% of business leaders believe effective communication has increased their team’s productivity.
The importance of having a strong corporate communications strategy
As said, corporate communications mean many things. To simplify, we'll reduce them to two: stakeholder engagement and community engagement.
There might be more to it, but these two will give us enough to chew on.
Stakeholder engagement sounds like a buzzword, but it's actually pretty simple. It’s all the communications and ways you use to engage with your company stakeholders such as your investors, your customers, the media, industry thought leaders, or even your own employees.
Community engagement, on the other hand, can mean different things. In our particular instance, we're talking about how you can partner with your community, finding resources for them but also being seen as a resource. It's about gathering and connecting with people around a shared purpose or idea. And this can happen in any industry.
Here's a short breakdown of what goals come with enhancing your corporate communications strategy:
Stakeholder engagement:
Managing your risk:
By understanding stakeholder concerns, you can anticipate potential issues and address them proactively.
Increasing buy-in:
2Engaging stakeholders can lead to greater support for initiatives, projects, or changes within your organization.
Enhancing your reputation:
Positive engagement can improve your reputation and brand image among key groups.
Community engagement:
Building your social responsibility:
Demonstrating commitment to social and environmental issues, thereby contributing to community well-being.
Increasing community trust:
Establishing a positive relationship with the community to enhance your organization’s credibility and reputation and become a community thought leader.
What are your goals?
You're creating content for a reason, whether it's informing your investors or creating an industry report to establish yourself as a thought leader. Deciding on what content type to create should be the last thing on your mind. First, you need to determine your goals. Then, your content types will naturally emerge.
