Get Personal in 's HR Content

Have you ever heard of infobesity? Simply put, it's the information overload we all face every day. Cutting out through all this noise has become a real headache, both for the sender and the recipient of the information. People now expect information that suits their interests and reality. Personalized content!

Why should you personalize your HR content?

Long gone are the days of generic and horizontal approaches. With strategies such as Account-Based Marketing, you can now tailor your message to your audience.

This is particularly important in HR content if you want to stand out. Offering a personalized experience through the recruitment and onboarding process makes employees feel valued. Even after the onboarding, personalized content will nurture the relationship with your employees.

Why should you personalize your HR content?

Long gone are the days of generic and horizontal approaches. With strategies such as Account-Based Marketing, you can now tailor your message to your audience.

This is particularly important in HR content if you want to stand out. Offering a personalized experience through the recruitment and onboarding process makes employees feel valued. Even after the onboarding, personalized content will nurture the relationship with your employees.

Here's a quick breakdown of why you should personalize HR content:

Stand out

No matter what industry you work in, the hiring market is so competitive that you need to find a way to stand out. Creating a personalized experience for your candidates will make them remember you.

Make employees feel valued

Employees and candidates alike expect to feel heard and seen by a company. Sending them personalized content tailored to their realities and positions will make them feel valued.Throughout the recruitment process, creating one-of-a-kind content (such as case studies or employer branding docs) will show that you value quality and reassure the candidates.

Connect with your employees

Staying in touch with employees worldwide can be a hassle, especially for big corporations. Creating personalized content based on different audience segments is a great way to build a bond with all your employees.

Bring the "Human" in Human Resources to life

Making your content more human begins with tailoring it to your audience. And while it might not be possible to do it by hand, personalization allows you to do it easily and at scale.