Creating Effective Sales Content: How To Get Started?
Let's face it: it's getting harder and harder for Go-to-Market teams to win the attention of prospects.
And when you learn that most sales reps spend 70% of their time on non-selling activities, you start to wonder, "Why even bother?".
Spending hours on creating content, to never know if it's being read or actually has an impact. And the worst part? 65% of all this beautiful content will never be used.
Time for a change!
What you need is to spend your time on content that will actually matter—impactful content that can be repurposed over and over again.
The importance of having a strong sales content strategy
In a lot of ways, sales is the same as dating. You're not going to list all your perks and skills on the first date, right? Why should it be any different for your sales cycle? Conversations are important in sales cycles.
But to get to that point when the prospect agrees to talk with you, you need to hook them with something powerful (just like a nice dating profile). A well-written copy does just that. But it works even better when it's incorporated into the right content.
Here's a short breakdown of what goals come with enhancing your sales content strategy:
People know your name
There's no better feeling than showing up at a party and everyone knowing who you are because you've made a memorable impression before you even arrived. That's brand awareness, and impactful content puts your brand front and center.
You build trust
Remember, trust is built over time. By consistently delivering content that helps or educates your audience, you're building a reputation as someone who knows what they're talking about and genuinely wants to help.
Faster decision-making
When buyers have easy access to all the information they need—from product specs to use cases—they can make decisions more quickly and confidently.
What's your sales goal?
You're creating content for a reason, whether it's helping your buyers make a decision or raising funds. Deciding on what content type to create should be the last thing on your mind. First, you need to determine your goals. Then, your content types will naturally emerge.
