EXECUTIVE SUMMARY

Step your lead generation game up a notch by increasing not only lead volume but also quality.

A lack of interactive, engaging, and measurable content experiences results in low ROI.

The inability to qualify leads based on their engagement after downloading your content leaves you blind and spending money in the wrong places.


It’s time to transform your lead generation assets into interactive content experiences that are highly engaging, fully intelligent, and easy to govern.

Smart lead generation allows you to boost conversions, identify highly engaged leads faster, spend your time wisely and maximize your budget. By leveraging the right data, the right way, engagement analytics can uncover a wealth of insights.

APPROACHES TO LEAD GEN

Traditional Business-Driven vs Modern Audience-Driven

TRADITIONAL BUSINESS DRIVEN

Dead-End Content, Campaign Silos


Generic, One-size fits all Content


Experiences Static, Passive Content


Assuming Trust, Gating Upfront


Forgetting Most Paid Traffic is Mobile: Excluding readers


Optimizing for the Wrong Outcomes: Leads


Not Tracking beyond the Form: No Reader Insights


No Integration with CRM


No Version Control

MODERN AUDIENCE-DRIVEN

✔︎ Lifecycle Campaigns, Integrated Journeys


✔︎ Targeted, Segmented & Personalized


✔︎ Interactive Content Experience


✔︎ Earning Trust, Mid-Gating & Public


✔︎ Maximize Reach


✔︎ Engaged Leads


✔︎ Track User Behavior


✔︎ Enable Marketing Automation


✔︎ Always Stay Up To Date

Ready to grow lead volumes?

In the first chapter we will describe the content trends in an ever changing B2B landscape.