📍Step 1
Brainstorming
Use everyone's brain cells
🎯 Set clear goals
Without a clear objective, brainstorming can quickly become overwhelming. Define the purpose of your session before you start. What are you trying to achieve? Clear goals will keep everyone focused and aligned.
🤝 Align with the right stakeholders
Before diving into ideas, connect with the people who hold the knowledge you need.
“When I start a new project, I always spend some time exchanging with people about the topics I’m interested in. These conversations usually hold more value than most of the resources I can find. It’s amazing how much information people keep in their brain!”
Lobke, Community Marketer at Foleon (Reviewer in Foleon)
👩💻 Regroup key information
Preparation is everything. Gather all relevant data—market research, ideal customer profiles (ICPs), and past projects—and make it easily accessible in a centralized location. This ensures participants have the necessary context to contribute meaningfully.
🧠 Host a brainstorming session
Keep the group small and focused. Contrary to popular belief, more people don’t always mean better results.
“When I organize a brainstorming session, I always make sure to involve only the right people. Contrary to common belief, the more isn’t the merrier in a brainstorm. You usually get more done with a smaller group.”
Emma, Content Creator at Foleon
(Publisher in Foleon)
“I like to inspire myself from what other teams did. So I usually take time to browse through their workspaces and check out the content they created that I can potentially repurpose.”
Minke, Marketing Manager at Foleon
(Admin in Foleon)
✨ Use workspaces for inspiration
Before jumping into your session, check out what other teams have created. You might find inspiration or content you can repurpose.