📍Step 2

Creating the content

The perfect flow

“Great things in business are never done by one person. They’re done by a team of people.” - Steve Jobs

“Too often, I received feedback after spending hours polishing my copy and would need to change a lot of things. My solution is to create a detailed outline first and send it for approval. This way, I involve stakeholders from the start and really make it a collaborative process.”

Anne, Content Creator at Foleon

(Designer in Foleon)

📄 Start with an outline

Kick off your content creation process with a clear outline. This allows you to break the project into smaller steps, making it easier to gather feedback early and ensure alignment.

🎨 Follow brand guidelines

When multiple people contribute to content, a solid brand guide is essential. It ensures consistency and allows teams to collaborate seamlessly without revealing individual contributions.

Here's a great example of a brand guide

💡 Take this Doc, for instance.

Two copywriters and a designer worked on it, but if we’ve done our job correctly, you won’t be able to tell who did what—that’s the power of a strong brand guide!

📚 Use templates for efficiency

Templates empower your team to create content that’s not only on-brand but also quick to produce. The more templates you create, the easier it becomes to scale content creation while maintaining quality.

Help me create templates

🧑‍🎨 Implement a Brand Kit

With a Brand Kit, you can set up predefined fonts, colors, and design elements to ensure your team creates consistent, on-brand content every time. If you manage multiple brands, Foleon allows you to juggle multiple kits easily.

I want more Brand Kits

⚒️ Leverage the Content Builder

Once your templates and Brand Kits are ready, the Content Builder ensures your team stays on track. By giving them the tools to build their own content, you minimize bottlenecks, maintain governance, and empower teams to create confidently.

I want this for my team

🧍 Establish User Roles

Streamline the process by assigning user roles like Reviewer or Personalizer to minimize errors. For example, in scenarios like bids, personalized roles help ensure accuracy while adhering to governance standards.

I need more users

“When working with a team of designers, it’s crucial to have a system for arranging assets. We use specific folder names and locations in our media library and make sure everyone follows the rules. This way, we always know where to find what we need.”

Yvonne, Lead Designer at Foleon

(Designer in Foleon)

🎞️ Organize a Shared Media Library

A well-organized shared media library prevents chaos and improves efficiency. Integrate with Digital Asset Management (DAM) systems such as Bynder to keep assets centralized and accessible. Or use the Foleon Media Library efficiently!

Proof that it works!

Here's a great example of a customer who leveraged Foleon to collaborate in their content creation. Teijin Aramid used Foleon's collaboration and governance features to create content that's always on-brand. Have a look!

Muhamad Diandra, Corporate & Marketing Communication at Teijin Aramid

"The team provided comprehensive training and support, ensuring we were equipped to leverage the platform’s full capabilities from day one."
Read the full story

On to Step 3 now

Reviewing your content

Show me step 3