📍Step 5
Track & analyze
Turning insights into action
If you think the job is done once your content is published, think again. Tracking and analyzing your content’s performance is key to understanding its impact and improving future results.
“When I send a piece of content to any of my contacts, I always make sure it’s trackable and connected to my CRM. That way, in the next conversation I have with that person, I can tailor my angle to what I see they were the most interested in.”
Masha, Account Executive at Foleon
(Editor)
Integrate with your CRM
Connecting your Foleon Docs to your CRM (customer relationship management) system lets you track how readers interact with your content. From time spent on each page to the most clicked links, every insight helps you close the gap between engagement and conversion.
Marketing VS Sales:
How to turn that “VS” into a “FT” ❤️
The dynamic between marketing and sales teams has always been tricky, but it doesn’t have to be. By ensuring your sales team has access to lead interaction data and by strategically leveraging marketing’s content, you can turn your content into a sales powerhouse. Collaboration between these teams transforms content into a true business driver.
Proof that it works
Here's a perfect example of how connecting your content to your CRM can quickly bring you leads.
