Today's Buyer Journey Demands a

content experience that converts

Today's Buyer Journey Demands a

content experience that converts

There is no doubt about it: B2B sales and marketing organizations are grappling with massive disruption as digital transformation reorients the purchasing process around savvy, independent buyers doing research online.

According to SalesForce, 84 percent of buyers believe the experience a company provides is just as important as its products and services.

With today’s buyers shunning person-to-person connections, businesses must rely on digital touchpoints to define the customer experience. Sales and marketing leaders have a choice to make: modernize content so that it pleases prospects, collects critical intelligence about buyer intent, and accelerate the buyer journey, or watch as perceptions sour and pipelines dry up.

84% of buyers believe the experience a company provides is just as important as its products and services

- Salesforce