Setting Your Company Up to Succeed
Companies engaging in ABM report encouraging results, according to the 2019 ABM Benchmark Study. Their survey shows that in general, 71% of companies report greater ROI with ABM than other marketing initiatives and 92% of mature programs report higher ROI than other types of marketing.
Companies continue to achieve great results in driving business success with ABM.
And amid its rapid growth, ABM has matured substantially in recent years with the most experienced programs achieving even more substantial results as they continue to learn.
ABM Benchmark Study
Arm your company with the tools you need to get started, including a committed team of marketers, salespeople and executive decision-makers, a cohesive strategy to keep you on track to achieve key milestones, and software that will facilitate your ABM journey with features to facilitate content production, brand adherence, document design, data management and contact tracking.