Today's buyer journey demands a
content experience that converts
There is no doubt about it: B2B sales and marketing companies are grappling with massive disruption as digital transformation reorients the purchasing process around savvy, independent buyers doing research online.
According to SalesForce, 84% of buyers believe the experience a company provides is just as important as its products and services.
With today’s buyers shunning person-to-person connections, businesses must rely on digital touchpoints to define the customer experience. Sales and marketing leaders have a choice to make: modernize content so that it pleases prospects, collects critical intelligence about buyer intent, and accelerate the buyer journey, or watch as perceptions sour and pipelines dry up.
84% of buyers believe the experience a company provides is just as important as its products and services.