Creating Effective Marketing Content: How to Get Started?
Content is the backbone of a strong marketing strategy. And if that isn't the case for yours, then you're in the right place.
Content is literally everywhere. It's here when you open your eyes in the morning up until you put your phone down before going to sleep. The back of your cereal box? Content. The ads you pass on your way to work? Content. What do you do when you have some spare time? We're willing to bet you consume content. You get the idea.
Every company or brand out there knows that the key to standing out lies in the content they create.
The issue is that most people think backward.
They start by thinking about the content they want to create, then move on to the strategy behind it. But content should always come last in your thinking process.
The importance of having a strong content marketing strategy
In the good ol' days, companies focused all their marketing efforts on traditional approaches: never-ending cold calls, endless emails, public relations…
But when there are 20 companies addressing the same audience, it doesn't work anymore. Imagine receiving five emails a day about the same product. People will definitely blacklist you.
Your goal is to stand out. To show your audience what your unique selling point is.
đź’ˇ If you need help defining your unique selling point (USP), we recommend starting with Simon Sinek's approach: always start with "why."
And it all starts with creating the right content.
Here's a short breakdown of what perks come with enhancing your content marketing strategy:
People know your name
There's no better feeling than showing up at a party and everyone knowing who you are because you've made a memorable impression before you even arrived. That's brand awareness, and impactful content puts your brand front and center.
You build trust
Remember, trust is built over time. By consistently delivering content that helps or educates your audience, you're building a reputation as someone who knows what they're talking about and genuinely wants to help.
Keeping the old and welcoming the new
Not only do you keep existing customers around with content that keeps them interested and satisfied, but you also attract new ones—like making new friends who realize they really like hanging out with you.
What's your marketing goal?
Deciding on what content type to create should be the last thing on your mind. First you need to determine your goals. Then your content types will naturally emerge.
