What might appear to be an intimidating new B2B sales world shouldn’t be feared.

To help increase buyer enablement, companies need to invest in a content strategy that connects sales teams with dynamic marketing assets to help close deals and drive core business.

These assets must include content that is media-rich and engaging, interactive, and embedded with modern analytics that can make customers' future experiences as pain-free and worthwhile as possible.

Furthermore, a content marketing platform that allows sales teams to create bespoke content by tailoring existing content blocks and templates using a drag and drop interface empowers companies to bypass costly content bottlenecks and quickly create what's needed. Remember, sales are hard, but buying is harder, and good content can make the process smoother.