5 Steps to Better Collaboration & Governance
In Your Content Creation
Teamwork makes the dreamwork: How to make that a reality?
Apart from being a cheesy motivational line, this sentence holds a lot of truth. Being able to rely on your teammates and truly collaborate can turn your work into something much more enjoyable than the alternative.
Imagine if hockey players were all playing as individual contributors (IC); the game wouldn't go very far, would it? Even as an IC, you have an important role to play in your team, especially when it comes to content creation— no matter what your role is. And making sure content stays on brand and follows your guidelines, is everyone's responsibility.
How does teamwork fuel awesome content creation?
“Giving to another and having their back is what makes the highest-performing teams in the world. Not their strength, not their intelligence, it's their willingness to be there for each other.” - Simon Sinek
Simon Sinek once highlighted how Navy SEALs, one of the world’s top-performing teams, succeed not because of strength or intelligence but because of their commitment to each other. They say you truly understand something once you experience it—and teamwork is no exception.
The same applies to content creation. Collaboration and governance bring shared understanding, creative breakthroughs, and results that no individual could achieve alone. When teams work together, they transform good ideas into truly remarkable outcomes.
“We went through 6 feedback rounds, and the Doc is nowhere near done…” — Sounds familiar?
Did you know that more than 500 stakeholders were involved in the creation of Google's latest logo? 🤯
Yup, that's a lot of feedback rounds. No matter how big the company you work for is, feedback is often a bottleneck. But it's not the only frustration you can encounter when working in content creation.
Any of the following sound familiar to you?
“This doesn't sound like our brand AT ALL.”
When teams work in silos, misaligned messaging and brand inconsistency are almost inevitable. The perfect cocktail for a diluted brand voice and version confusion. Without alignment, the cracks in your communication become all too visible.
“The deadline was 2 weeks ago…”
Endless back-and-forth on revisions and fragmented review processes can drain time and energy. When feedback and approvals are scattered across multiple tools, workflows are disrupted, and tracking changes becomes tedious.
“Wait; you changed that? But I also changed it on my side…”
Designers, content creators, and subject matter experts thrive when they can collaborate in a shared space. Without one, critical roles are left out, and the content process suffers.
“Who deleted this? We lost 3 weeks of work here…”
As teams grow, so does the risk of errors and unapproved changes. Without proper safeguards, inconsistent messaging and preventable mistakes can lead to wasted time—or worse, reputational damage.
Admit it, at least one of these rings a bell, if not all of them. And it’s completely normal; we've all been there.
The good news is that there are really simple steps to fixing most of these pain points.
Here's an easy step-by-step guide to incorporating the best collaboration and governance techniques into your workflows.